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Unified Synerise Experience Platform

A fully integrated suite of behavioral intelligence products

We created an end-to-end experience & continuous intelligence framework - connecting modern data collection, processing methods & analytics with AI-driven business scenarios execution.

Integrate data

Heterogeneous data sources integration
Products & offers
Click Streams
Calls, surveys & chats logs
Online & POS Purchases
Behavioral Profiles
3rd party data
Weather
Location

Unify Information

Behavioral profiles & actions in one place
Consent Management
Unified Profile View
Profile Merging policy
Deep Analytics (LTV, CLV,RFM)
Dynamic attributes
Loyalty program
Expressions & Dynamic Aggregates
Direct messaging

Manage Data & Control Access

Security by design
ACL & Password policies
Data self-service importer
API Access Management
Stream Events Manager
Catalogs
Custom objects
Params manager
Advanced filtering

Analyze lifetime data streams

Actionable & advanced analytics & BI    
Attribution modeling
Dynamic Metrics
Funnels
Segmentation
Histograms & Trends
Sankey Diagrams
Churn Analytics
Reporting & Dashboarding

Predict, decide & personalize

ML & deep learning supported decisions
Scoring & Propensity
Recommendations
Automatic Insights
Price & Assortment Logic
Predictions
AI Search
Personalised offers
Time optimizer

Automate, Optimize & Execute

Experience orchestration
A/B/X Testing
Data Transformations
External System Sync
Service Prioritization
Workflows building
Content Studios
Autonomous scenarios
Contextual Messaging

Deliver content & activate profiles

Omnichannel communication
SMS
EMAIL
Mobile Push
Web Push
Web Dynamic Content
In-App
External Apps & POS
Social Networks
AD Networks

Create, connect and extend features

Custom extensions, APPs & dedicated portals
Registrationas a Service
Login as a Service
Unified API Access
Templates & Cookbooks
SAML
Design System
Hot & Cold storage access
SDKs & Webhooks
Recommendations on an empty basket
Use the potential of emptied basket by displaying AI recommendations

Dailymotion.com has applied EMDE/BaseModel.ai to personalize video recommendations in native applications, leading to improved relevance and catalog coverage

BaseModel.ai

Apply science to behavioral data. Automatically.
Get answers for all crucial questions.

Reduce your modeling life-cycle to days instead of months

General

How do daily customer interactions influence their future behaviors?

Retail

How much will the customer spend in a specific category next week?

Travel

What is the customer’s expected number of trips this year?

Customer Service

What is the customer’s likelihood of using a special offer?

Telco

How much data traffic will the customer use this month?

Health

How many diagnostic tests will the patient need this year?

Insurance

How many insurance policies will the customer subscribe to this year?

Gaming

How many power-ups/bundles will the gamer buy this month?

Banking

What is the customer’s projected profitability in the next quarter?

Ecommerce

Which products/promotions/ offers/categories the customer is interested in?

Home & Furniture

How to split the customer population into behaviorally distinctivegroups?

Automotive

What kind of product/category is the customer interested in and why?

Software

Will the customer churn in the near future and what events had an impact on that?

Payments

What is the utility of customer for your business and what arethe behavioral and sociodemographic factors affecting it?

Fashion

Will the customer make a purchase next week? Whatsteps need to be taken to increase the chance of purchase?

Security

Is recent behavior of the customer inconsistent with past habits?

Compliance

Are there outlier customers in the population, who might be worth looking into?

News & Publishing

Will the reader subscribe to a premium plan?
Simple. Fast. Powerful.

Cleora

General-purpose model for efficient, scalable learning of stable and inductive entity embeddings for heterogeneous relational data.
Science

Lab

Sair is a lab focused on behavioral modeling, recommendations, large-scale data and graphs processing. We share our ideas, models, and experimental results, also presenting our take on important breakthroughs and interesting technologies. We hope to build a better and more thorough understanding of the field. We believe in the importance of this research not only from a business perspective but most importantly as a study of human decision-making processes.
Research
8 min read

BaseModel vs TIGER for sequential recommendations

The comparison between BaseModel and TIGER reveals substantial differences in their architectural choices and performance.
Read post

We are sharing our ideas with others!

Our research papers based on Synerise BaseModel.ai framework
Multidimensional Hopfield Network
Redefining Graph Clustering: A Convergence of Algorithms and Networks